Some choices are simple.
Like linen in early fall.
Like Black, White, and Natural.
That’s why Affirmations is back this October, just in time for cooler days and layered dressing. Originally designed as a gender-neutral, utility-inspired group, Affirmations was created for those who want clothing that fits seamlessly into everyday life. Built for layering, moving, working, relaxing - these pieces offer no fuss, just function.
We chose our medium-weight linen for its strength and softness. It’s breathable enough to wear on milder days and insulating enough for crisp evenings. This is the linen you’ll live in - durable, comfortable, and thoughtfully made.
The name Affirmations has deep roots in our story. For decades, we’ve quietly stitched encouragement into our garments. Reminders like “You are enough” and “Breathe in confidence” tucked inside our care labels. This collection brings that tradition to the forefront, celebrating authenticity, individuality, and the belief that what you wear should support both body and spirit.
At our photoshoot, this spirit came alive. There was truly something for everyone. Styles that appealed to our youngest team members and our longtime veterans, to men and women alike, to those with classic taste and those who lean funky. Every one of us found a piece we wanted to take home, which speaks to the heart of Affirmations: its adaptability, inclusivity, and quiet strength.
With inclusive sizing and easy silhouettes, Affirmations adapts to you. The jogger-style pant and boxy cargo pant offer comfort with utility. Layering pieces - the short-sleeved camp shirt, long-sleeved button-down, cropped vest, and barn coat - mix, match, and move with you through the season.
By offering these essentials in our core colors (Black, White, and Natural) we’ve created a clean palette of versatile building blocks that work with anything, anywhere.
Affirmations reflects the values FLAX was built on: honesty, inclusion, comfort, and care.
Whether you’re layering up for a crisp October morning, running errands, or simply dressing for yourself, these clothes are here to meet you where you are and celebrate exactly who you are.
Affirmations will be available later this week.