Urban is where we let linen loosen up a little.
As a team, we think of this collection as FLAX with a sharper point of view — lightweight linen, garment-dyed for a softly weathered finish, and finished with unexpected knit trims that add contrast and texture. The result is something a bit edgier, a bit more modern, and still unmistakably rooted in comfort and craftsmanship.
Every piece in Urban has movement and attitude, but nothing feels overdone. These are styles you can wear casually or refine depending on how you style them. It’s linen for women who like classic comfort, but want it with a modern twist — a little grit, a little cool, and a lot of personality.
The First Palette: Orchid, Anchor, Cumin, and Oyster
This palette was built to feel urban in every sense — grounded, expressive, and a little unexpected.
Orchid
Soft but not shy, Orchid brings a playful edge to modern femininity. Its pastel tone feels lighthearted with a quiet confidence — a little retro, a little cool, and stronger than it looks. It brightens linen’s texture without tipping into sweetness.
Anchor
Anchor grounds the collection with depth and calm. With its deep grey undertone, it carries the grit of city stone and the softness of evening light. Strong, steady, and endlessly versatile, it’s the color that pulls everything together.
Cumin
Warm and full of character, Cumin adds energy and edge. This golden brown feels sun-baked and slightly wild — earthy but bold, like weathered leather or metal softened over time. It’s the perfect counterpoint to the cooler tones in the group.
Oyster
Clean, modern, and quietly cool, Oyster reflects light with a subtle sheen. This soft grey feels both industrial and refined — minimal, unfussy, and endlessly wearable. It’s the neutral that keeps things feeling sharp without trying too hard.
The Silhouettes: Casual, Cool, and Totally Wearable
Urban silhouettes combine ease with intention — relaxed shapes that still feel deliberate, familiar styles with a twist. Each piece brings its own attitude while staying grounded in comfort and wearability.
The Chelsea Top sets the tone with a playful confidence. Patch pockets and knit trim at the neckline add a flirty, modern edge, making it feel special without trying too hard.
The Celestial Tee is oversized in the best way. Clean and confident, it’s the kind of short-sleeve tee you reach for constantly — easy, cool, and effortlessly styled, no matter the color.
The Pure Top strips things back to the essentials. A simple long-sleeve pullover in lightweight linen, it’s straightforward, reliable, and endlessly useful — the kind of piece that quietly earns its place in your rotation.
The Crossroads Blouse is all about versatility. It works as a blouse, a light jacket, or an easy cover-up, adapting to the day and the mood without missing a beat.
On the bottom half, the Full Time Pant brings relaxed, cool-girl ease. With its wide-leg cargo shape and drawstring waist, it’s comfortable, confident, and made to move through real life.
The Seamly Pant, one of our most-loved silhouettes, balances structure and comfort with its barrel shape and wide elastic waist — polished enough to feel intentional, easy enough to wear all day.
The Urban Skirt introduces a fresh cargo-inspired shape that blends edge with practicality. Modern, functional, and easy to style, it brings a new kind of confidence to everyday dressing.
The Edgy Dress leans fully into movement. Sleeveless with a handkerchief hem, it carries attitude and ease in equal measure — expressive without feeling overdone.
And finally, the Weekender Dress is a full-length shirt dress that does it all. Worn on its own or open as a dramatic duster, it’s relaxed, expressive, and undeniably cool.
Why Urban Works
Urban proves that SMART dressing doesn’t have to be safe. Simple shapes, mindful design, approachable fits, and relaxed comfort — all layered with texture, movement, and a little edge. And this is just the beginning. More colors will roll in later this spring, expanding the collection while keeping the same modern attitude and effortless ease.
Shop Urban