Bold has always been our space to play — with color, movement, and personality — while staying grounded in the comfort and ease that define FLAX. As a team, we think of Bold as expressive without being complicated. It’s spirited, wearable, and designed for women who enjoy a little joy in their everyday dressing.
Even within a more energetic collection like Bold, we’re still guided by SMART dressing. The silhouettes remain simple, the design choices are mindful, the fits are approachable and relaxed, and the pieces are built to last. Color may lead the conversation here, but ease and intention are always close behind.
This season, Bold arrives in two thoughtfully timed deliveries, designed to carry you from early spring into the edge of summer. These pieces bring light and energy just as the days begin to stretch, offering reliable styles that transition easily as the season shifts.
Early Spring: A Fresh Lift of Color
The first Bold group opens with a refreshing palette of Teal, Ocean, White, and Black, anchored by two distinctive textiles. A bright blue yarn dye in lightweight linen brings movement and depth, while a subtle stripe woven from the same palette appears in a medium-weight weave, adding texture and balance.
Together, the group feels spirited and wearable — bright enough to lift early spring days, yet versatile enough to carry you forward as the weather warms.
Color Stories That Move
Teal
Teal is full of life and motion. Balanced between blue and green, it captures the feeling of light moving across water — fresh, energized, and confident without shouting. It brings an active quality to the collection, adding brightness while still feeling grounded and wearable.
Ocean
Ocean is a yarn dye woven from threads of teal, blue, and purple, creating remarkable depth and movement. It reads as a rich royal blue, shifting subtly with the light and revealing layers within the weave. Bold yet refined, it carries energy without losing composure.
From these same threads, we developed a second interpretation: a medium-weight stripe where the vibrant colors are balanced against a majority of white. Crisp, modern, and surprisingly versatile, it pairs effortlessly with both solids and brighter tones in the group.
Ocean brings complexity and clarity in equal measure — dimensional, expressive, and unmistakably Bold.
Fabric That Balances Lightness and Structure
This delivery blends lightweight linen, ideal for layering through early spring and into warmer days, with the added structure of a medium-weight stripe. The mix gives the collection flexibility — pieces that stand confidently on their own or act as vibrant accents to grounding basics like White and Black.
The Silhouettes: Expressive, Easy, and Full of Personality
Each style in Bold brings its own attitude while maintaining the movement, coverage, and comfort our customers expect.
Open Tank
A soft V-neck tank with a seam down the front and subtle slit details. Clean, modern, and easy, it’s a simple top with enough personality to wear alone or layer effortlessly.
Sporty Shirt
A drop-shoulder, collared shirt with an easy fit that feels both relaxed and polished. It softens structured bottoms, elevates denim, and layers beautifully across seasons.
Dreamy Top
A soft V-neck, 3/4 sleeve pullover with gentle gathers at the back for movement. Airy and feminine without being fussy, it’s an easy staple with thoughtful detail.
Pocketed Linear
A scoop-neck, 3/4 sleeve cropped pullover with a distinctive pocket detail. Shorter in length and long on personality, it brings balance and shape to wide-leg and Flood silhouettes.
Hip Hop Floods
A playful reimagining of our classic Flood. With the same familiar length and a new, slightly barrel-shaped attitude, this version feels modern, sculptural, and fun — a fresh take on an everyday favorite.
Zen Pant
A flood-fit pant with adjustable cinch ties at each hem, allowing you to customize the length and shape. Expressive yet practical, it embodies the flexible spirit of Bold beautifully.
Brooke Dress
Our newest dress silhouette features a bias-cut back for movement, an easy flare through the body, and a flouncy neckline detail that feels joyful and fresh. Soft, flattering, and full of life, it’s a true standout within the collection.
Why Bold Matters
Bold brings energy and expression into everyday dressing without sacrificing ease. These pieces balance personality with wearability, pairing bright tones and playful shapes with silhouettes you can trust.
It’s SMART dressing with a spark — simple, mindful, approachable, relaxed, and timeless, expressed through color and movement.
This is FLAX at its most lively. Confident, expressive, and designed to be worn.
Shop The Collection