Embracing Everyone: The Story of FLAX Affirmations

Embracing Everyone: The Story of FLAX Affirmations

At FLAX, we're driven by the vision to craft clothing that transcends conventional boundaries, celebrating individual expression. Our journey has made us a staple in women's fashion and seen us explore men's attire, always focusing on embracing every identity.

The FLAX Affirmations Collection, inspired by the positive affirmations on our garment care labels, stands as a testament to our dedication to inclusivity. This collection is designed to resonate deeply, embodying our commitment to thoughtfulness and positivity.

As the seasons transition, the Affirmations Collection introduces versatile pieces in wearable shades of durable, medium-weight linen. With four harmonious colorways, the collection offers endless styling possibilities, ensuring there's something for everyone.

 

Cherished Shirt: This button-down camp shirt strikes the perfect balance between casual and structured, available in solids and a subtle gingham. It's designed for versatility, easily transitioning from a solo piece to a layered look.
Shop the Cherished Shirt

 

Whole Shirt: Known for its versatility, this shirt can be styled in multiple ways—on its own, as a lightweight layer, or paired with other pieces. Offered in solids and Ginghams, it's a staple for any wardrobe.
Shop the Whole Shirt

 

Valued Vest: Jumping on the vest trend, we've introduced a piece that adds an extra layer of interest to any outfit, available only in solids. It's a fresh take on a current favorite, meant to enhance any look.
Shop the Valued Vest

 

Grateful Jacket: Ideal for the unpredictability of fall, this jacket features plenty of pockets and a comfortable fit without bulk, available in striking solids.
Shop the Grateful Jacket

 

Keen Pant: With a focus on practicality, these pants feature large wrap-around pockets and come in solids, emphasizing utility and style.
Shop the Keen Pant

 

Nifty Pant: These jogger-style pants redefine casual comfort with side seam and cargo pockets for functionality, offered in solids for a sleek look.
Shop the Nifty Pant

 

Introducing the FLAX Affirmations Collection, we invite you to explore fashion that celebrates personal identity and inclusivity. It's about discovering pieces that resonate with your unique style and joining a community that values diversity.

Welcome to the FLAX community, where every piece is an affirmation and fashion is for everyone.

Back to blog