Over the last 30+ years, one of the greatest joys of FLAX has been hearing directly from our customers. Your stories remind us why we do what we do: to create clothing that lasts, that feels good on the body, and that becomes part of your life in ways we could never have imagined when we first designed it.
And the truth is, nobody tells the story of FLAX better than the people who wear it.
Timeless Favorites
We hear, time and again, that FLAX pieces are not just purchases but companions through the years.
“I have been wearing Floods for over 20 years, and they are the best of everything: fit, comfort, color range, and the best pockets. They launder beautifully and are the perfect pants year-round. I’m so glad I discovered them.” – Karen M.
“I bought a pair of FLAX linen pants 15 years ago and wore them constantly. Only this year did the seat wear through! So, I ordered some more. They drape beautifully and get softer the more you wear them.” – Carolyn Z.
That kind of longevity is exactly what inspires us to keep designing clothes you’ll reach for again and again. These are pieces that are truly made to last.
Collections and Closets Full of FLAX
Some of you have built entire wardrobes around FLAX, and we’re endlessly grateful for that kind of loyalty.
“I absolutely LOVE MY FLAX! I must have 40 pairs of black and white Floods each, plus sets of summer colors, blacks, slate, grey and everything in between! Please don’t change a thing. They are comfortable and best of all they are linen and have pockets!” – Renee H.
“I’ve been wearing Floods happily for 30 years and they are still my favorite pant.” – Barbara B.
It’s not lost on us how meaningful it is to become someone’s go-to. Your feedback encourages us to keep Floods and other favorites front and center in our collections.
Memories and Moments
FLAX isn’t just clothing; it’s part of your lives and your memories.
“One of my favorite outfits was a white gauze shift I wore over a yellow slip. I am so much myself in your clothes.” – Carol H.
“I discovered FLAX 27 years ago while living in Albuquerque. My husband once left me a note saying, ‘your slacks have arrived’ after a store called about my order. He had misheard FLAX, but it became a standing joke between us. All these years later, FLAX still makes me smile.” – Jacqueline L. M.
It’s stories like these, funny, nostalgic, and deeply personal, that remind us FLAX is more than fabric and thread. It’s about the feeling of being yourself, of feeling comfortable and confident, and even about the little family jokes and memories that stay with you.
Rediscovery and Return
We also love hearing from those of you who found FLAX years ago, drifted away, and are now back.
“I had worn FLAX for many years twenty or so years ago, and I loved it. I always got compliments when wearing it. I purchased your clothing from a very small boutique in town that has long since closed. I was pleased when I found your website and the styles were still clean and simple, uniquely FLAX. I have now ordered from you and am looking forward to wearing your clothing again.” – Suzanne W.
Hearing this reinforces our commitment to keeping FLAX recognizably FLAX: clean, simple, and timeless.
Thank You, FLAX Community.
These stories mean the world to us. They remind us that FLAX is more than just linen clothing. It’s comfort you can return to, quality that lasts, and pieces that become part of your personal history. So, thank you for sharing your stories, for wearing your pieces for years (sometimes decades!), and for shaping FLAX into what it is today.
We’d love to hear even more. What’s your FLAX story? Tag us on Instagram or Facebook or drop us a note. Who knows, you might see your words in a future blog or feature.
Because in the end, FLAX isn’t just our story. It’s yours.