As I sit down to write this, my heart is full of gratitude, reflecting on my journey with FLAX, a company that’s as much a part of me as I am of it. In a particularly raw moment captured in our YouTube video, you can see me tear up as I talk about the remarkable people who founded this company, the talented individuals who have shaped it, and the incredible team that stands with me today. This is, very honestly, how I feel, even on the occasional hard days.
This year marks my 10th anniversary with FLAX, and what a fun and rewarding ride it has been! Over the last decade, FLAX has not only grown but thrived, expanding its reach to new fans around the world. It’s been such a joy to watch our community grow, knowing that our passion for linen and quality craftsmanship resonates with so many. From day one, FLAX has been about more than just clothing. We’re creating timeless, effortless pieces that are worn and loved across generations, and there’s nothing more fulfilling than seeing that vision come to life.
The softness and durability of our linen are what truly set us apart. While linen has become more popular in recent years, I’m so proud to say that our fabric remains unrivaled. There’s something special about FLAX linen—it’s luxurious yet grounded, soft to the touch yet incredibly long-lasting. It’s a fabric that only gets better with time, and that’s why our customers return to us season after season, knowing they’re investing in pieces that won’t go out of style.
What makes FLAX truly special is the people behind it. We work closely with skilled artisans who pour their passion and expertise into every piece. The relationships we’ve built with them over the years are invaluable. Together, we create garments that are as beautiful as they are functional, made to be worn, loved, and lived in. It’s this human connection, from the weavers to the designers to our amazing team, that makes FLAX what it is—a brand that values authenticity, quality, and a deep love for linen.
We’re so proud of what we’ve accomplished, not only in creating timeless collections but in fostering a loyal and growing community. Our customer service team is always eager to connect, whether helping new customers discover their perfect fit or assisting long-time fans with styling tips and color pairings. Their passion for our brand and commitment to creating a personal, joyful experience for every customer is one of the reasons FLAX has staying power. We’re not just another clothing brand—we’re part of your everyday life, and we love being there for you.
Your support and enthusiasm over the years have been a huge part of our success. We often hear stories from our customers about how FLAX has been with them through life’s special moments and everyday joys, and it’s those stories that continue to inspire us. FLAX is more than clothing—it’s about comfort, connection, and celebrating the simple joys in life.
Now, with a decade behind me, I couldn’t be prouder of where we are today. We’ve built more than just a business—we’ve created a family, one that values tradition, innovation, and care. And as we look to the future, I’m more excited than ever for what’s to come. We’ll continue to create beautiful, timeless pieces that you’ll love for years to come, all while reaching new FLAX fans across the globe.
Thank you for being part of this incredible journey with me. From the bottom of my heart, I look forward to many more years of creating something meaningful—together.