Getting dressed has never been about trends for me. It’s always been about how clothes feel on your body and how easily they fit into real life. Over the years, as I’ve designed and worn FLAX day in and day out, I’ve realized that the pieces I reach for most all share a few things in common. That’s what led me to think about SMART dressing.
SMART dressing isn’t a rulebook — it’s a mindset. It’s about choosing clothes that work together, feel good all day, and don’t ask too much of you. Here’s what SMART means to me.
S — Simple
I’m drawn to simple silhouettes because they leave room for you. Clean lines, thoughtful cuts, and pieces that don’t compete for attention make getting dressed easier and more enjoyable. Simple doesn’t mean boring — it means intentional, wearable, and endlessly versatile.
M — Mindful
Every FLAX piece is designed with intention, from the linen we source to how each style works back to others in your wardrobe. Mindful dressing means choosing pieces you’ll actually wear — not just once, but over and over — and investing in clothes made with care and longevity in mind.
A — Approachable
I’ve always wanted FLAX to feel welcoming. These aren’t precious pieces that sit in the back of your closet. They’re clothes for real bodies and real days. Approachable style means you don’t have to overthink it — the clothes meet you where you are and fit into your life with ease.
R — Relaxed
Comfort matters. Always has. A relaxed fit lets you move, breathe, and feel like yourself, whether you’re heading out the door or settling in for the day. These are the pieces I reach for instinctively because I know how they’ll feel the moment I put them on.
T — Timeless
I believe deeply in clothes that last — not just in quality, but in relevance. Timeless pieces don’t chase trends; they stand on their own. Linen only gets better with time, and the best styles are the ones you’ll still love years from now.
A Smarter Way to Get Dressed
SMART dressing isn’t about having more — it’s about having pieces you trust. When your clothes are simple, mindful, approachable, relaxed, and timeless, getting dressed becomes easier and more intuitive.
If you’re looking to build a wardrobe that works together and truly supports the way you live, start with one piece you love — and let the rest follow.